I am thrilled to share with you that today we formally announced that Rakuten Marketing has acquired PopShops. This is great news for Rakuten Marketing and for all of our partners as our offerings are increased and our capabilities are strengthened. Adding PopShops’ valuable tools and technology to our portfolio of products and services will lead us one step closer to an omnichannel solution foundation.

If you’re one of the 4,000 Advertisers or 25,000 Publishers currently using PopShops, you already know the value it provides. For those of you who are just learning about PopShops, I encourage you to read more about today’s news by reading the press release and the frequently asked questions.

Partners of PopShops are able to increase sales using the powerful PopShops data analytics engine and content aggregation capabilities. By providing a single source for millions of product feeds, as well as information from comparison shopping sites, coupon portals, blogs, and loyalty programmes, PopShops partners are assured that accurate and optimised information is presented to customers when they’re ready to buy. With this additional set of data around products, partners of PopShops will gain increased understanding of how their online campaigns are performing.

Rakuten Marketing is very excited about this investment in next generation feeds technology, which is a fundamental part of e-commerce. If you have any questions on how PopShops can benefit your online marketing campaigns, please contact your Rakuten Marketing account manager or Publisher manager.

We appreciate your commitment to the growing Rakuten Marketing products and services portfolio as we welcome PopShops to the company.

Here’s to the continued success of our vibrant online marketing community!

Best regards,

Yaz Iida
Chief Executive Officer
Rakuten Marketing