The FTC updated their .com Disclosure guidelines for the first time since 2000. It took 13 years for them to modernize this document, only to put out the message that it doesn’t matter what medium advertisements are on – print, radio, TV, social – the same exact rules apply. However, when you dive a little deeper, you reach the PDF’s updated laws for advertisement disclosures – specifically for Twitter and celebrity endorsements.

Please read the press release here:

http://www.copypress.com/blog/ftc-lays-down-the-law-on-endorsed-tweets/?u=jes